Quantification data objectives: - Quantity is measurable by number and unit
- The number need not be perfect or accurate to the nth degree, just need to be a relative index
- The calculation maybe extremely complicated but the end number is easily understood
- Majority will react to the number predictably, even if the numbering system is imperfect (see examples below)
Qualitative versus Quantitative Descriptions | QUALIFY | QUANTIFY |
|---|
| The air is bad | Air Pollution Index is 7 | | Sun is very hot | UV index is 11 | | She studied hard | Her exam score is 55 | | Seat belt saves lives | 63% of people killed in car accidents did not wear seat belts | | Economy good | Stock indexes are up | | Smoking is bad for health | Smoking causes 21% of all heart disease deaths, 86% of lung cancer deaths, 81% of deaths from chronic lung disease. 4,000 chemicals, 43 carcinogens |
Our mission is to quantify "quality of life" with quality indexes that will drive human behavior using numbers as illustrated above. Our two quantification projects are Environmental Quantification and Behavioral Quantification. |